We traveled over 70,000 miles last year not because we had to, but because we felt it was our duty to connect with our communities of South Texas and share information about the importance of the oil & gas industry, the impact it has on the Texas economy, and the ways it will help their communities in the short and long term. Every STEER employee is a leader in their respective field and we all share a passion for community involvement and education which motivates us to do our very best work day in and day out.
As President and former Vice President of the South Texas Energy & Economic Roundtable (STEER), Ashcraft facilitates communication, education and public advocacy surrounding the production of energy resources in South Texas. An experienced industry leader, Ashcraft works directly with the oil and natural gas industry, local officials, community members, regional stakeholders, educational institutions and economic development organizations to ensure that the oil and natural gas industry in South Texas is advancing in a positive way that is mutually beneficial to both the community and the industry.
Prior to joining STEER, Ashcraft served as the Alternative Energy Transportation Manager with the Alamo Area Council of Governments. There, he founded the South Central Texas Natural Gas Vehicle Consortium and managed the Alamo Area Clean Cities Coalition. Ashcraft has provided environmental, alternative energy and agricultural analysis to the federal government and numerous state and local organizations. While employed by the United States Environmental Protection Agency, he assisted with issues related to agriculture, rural communities, and alternative energy.
Ashcraft is currently pursuing an Executive MBA from the University of Texas at Austin McCombs School of Business. He holds a Bachelor’s degree in political science from the University of Maine with a minor in military science and leadership development. Upon graduation, Christopher Ashcraft received a Commission as an Officer in the United States Army where he completed his military service obligations with an honorable discharge. Ashcraft has twin daughters, Aurelia and Francesca.
Justine Carroll joined STEER in 2015 and serves as the organizations Vice President of Communications. Carroll is responsible for supporting the mission of STEER and building a favorable brand image of the oil and gas industry in South Texas through a comprehensive communications strategy to include a mix of branding initiatives and public outreach. She is responsible for communication that comes from STEER in all facets, including both regional and national media, social media, branding, etc. She works with STEER members and leadership to identify challenges and emerging issues faced by the organization and works to generate internal and external communications opportunities and solutions, and execute appropriate strategies to support them.
Additionally, she is responsible for the planning and execution of STEER’s annual Eagle Ford Excellence Awards ― an event that honors those in the Eagle Ford Shale region who are doing their part to protect the environment, give back to their communities and make safety a priority.
Prior to joining STEER, Carroll worked for a public relations agency where she represented clients in health care, the arts, education, economic development, and oil and gas. She has experience in the nonprofit industry while serving as the Communications Director for the American Cancer Society and working in communications for a nonprofit clinic in the Austin area.
Carroll graduated from the University of Texas with a degree in public relations. She serves on the board of directors for the South Texas chapter of the Women’s Energy Network and is also a board member of the San Antonio chapter of the Texas Exes, an organization that works to raise scholarship money for future Longhorns.
Yliana Flores’ main job function is to serve as the liaison between industry and stakeholders in the Eagle Ford Shale. Flores works with various groups including, local stakeholders, and elected officials such as County Judges, County Commissioners, Mayors, and City Councils to ensure a positive outlook on the industry. Her role benefits STEER and the oil and gas industry by consistently working to establish and maintain relationships that are vital to the community and industry.
The goal of Flores’ role is to develop outreach strategies which allow STEER leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences. Flores’ ability to make decisions in a changing environment and work independently while on the road makes her an effective member of the team.
Flores graduated from St. Mary’s University with a Bachelor of Arts in English-Communication and recently completed her masters at UTSA in Public Administration. She started working at the Alamo Area Council of Governments (AACOG) Natural Resources Department as an intern through AmeriCorps. After she finished her 10-month program with AmeriCorps, Flores was offered a full time job with the Clean Cities Program, where she eventually became the Clean Cities Coordinator. After 4 years with AACOG, Flores transitioned to the San Antonio River Authority (SARA), as an Intergovernmental Relations Coordinator where she served as the liaison for SARA and their southern county boundaries. Her work included communicating with local officials and the community on topics that impacted SARA.
Within her first six months with STEER, Flores managed to increase the awareness of the STEER organization within the San Antonio region through outreach with young professionals. STEER’s Millennial Committee recognized a gap between industry and young professionals. Through hard work, STEER has participated in several outreach events and reached an audience of over 200 young professionals. STEER has seen a surge of support that they hope will continue to grow over time.
Flores is currently actively involved in the Leadership Organization of Professionals (LOOP).
Haley Curry Bloemer
Special Projects Manager
Bloemer works directly with oil and natural gas industry, media, educational institutions, economic development organizations and other stakeholders to ensure all parties are educated on the oil and gas industry, and advance development of communities and industry in a mutually beneficial capacity.
Prior to joining STEER, Bloemer served as the communications manager for Chesapeake Energy Corporation, handling communications and advocacy outreach in the Eagle Ford Shale. Responsible for stakeholder and media engagement, Bloemer also served on industry committees dedicated to keeping open communication with stakeholders in the industry.
Bloemer has 10 years of experience in strategic communications, public and media relations, and social media. Before working in the oil and gas industry, Bloemer worked at The Women’s Museum: An Institute for the Future. During her time at the Museum, Bloemer ran all marketing and communications for the Smithsonian Affiliate museum, as well as the women’s leadership program, Leadership America.
Bloemer is a graduate of Texas Tech University where she majored in public relations and minored in Spanish. She is also a graduate of Power Pipeline, class of 2009.